JMC — Journalism and Mass Communications

JMC 100 Introduction to Journalism and Mass Communications (3)

The economic, social and legal forces shaping media content today; how our perception of mass media is a reflection of their history and current function.

JMC 210 Newswriting (3)

Prerequisite: ENG 122 with a “C” or higher and either JMC 100 or consent of instructor. Functional typewriting skill (25 wpm). Sharpen skills and judgment in reporting and writing for broadcast and non-broadcast mass media.

JMC 241 Radio Production and Broadcast Announcing (3)

Majors only. Learn to write and produce basic radio programming and to effectively announce over radio and television.

JMC 312 Reporting Contemporary Issues (3)

Prerequisite: JMC 210 or instructor’s permission. How to identify, research, analyze and report contemporary public issues of importance and interest. Emphasis on in-depth and investigative reporting.

JMC 340 Broadcast Newswriting (3)

Prerequisite: JMC 210. Majors only. News for the ear and for the television camera eye; radio, television and cable newscasts.

JMC 342 Television Production (4)

Consent of instructor. Majors only. Learn the terminology, procedures and skills of basic studio television production. Application of techniques to the production of programs.

JMC 345 Broadcast Advertising and Promotion (3)

Majors and minors only. The skills and techniques necessary in the preparation and production of broadcast advertising and promotion developed through practical training in the writing of commercials and announcements.

JMC 350 News Editing and Layout (3)

Prerequisite: JMC 210. Majors only. Copy editing, headline writing and the graphic concepts needed to produce attractive and readable designs for print media. Application of skills involved in the selection and judgment of news.

JMC 380 Public Relations (3)

Majors and minors only. Consent of instructor needed for recreation majors. The concepts, procedures and theories behind public relations work. Examine current practices in business, government and other settings.

JMC 385 Media Planning and Research (3)

Majors only. A managerial approach to the study of media research and media planning strategies. Methods and procedures used in the planning and evaluation of the media mix will be examined.

JMC 387 Advertising Copywriting (3)

Prerequisite: JMC 210. Majors only. Advertising from the copywriter's standpoint; planning and writing creative strategies. Create copy for broadcast and print media and learn illustration and layout concepts.

JMC 390 Impact of Mass Communications on Society (3)

The effects and roles of media content and media industries in contemporary society; the current state of media effects theory and research.

JMC 397 History of Mass Communications (3)

Survey of the cultural, technological and economic evolution of the mass media, with emphasis on issues and trends in mediated communications.

JMC 404 Practicum (1-3)

By arrangement with advisor. Incorporate discipline specific skills in practical working situations on-campus. Repeatable, maximum three credits.

JMC 408 Special Topics (3)

Current issues or problems in journalism and mass communications. Repeatable, under different subtitles.

JMC 410 Advanced News and Feature Writing (3)

Prerequisite: JMC 210 and JMC 350. Majors and minors only. Covering news beats, C-SPAN events. Researching and writing features, editorials and columns for all media.

JMC 422 Directed Study (1-3)

Individualized investigation under the direct supervision of a faculty member. (Minimum of 37.5 clock hours required per credit hour.) Repeatable, maximum concurrent enrollment is two times.

JMC 443 Electronic Field Production (4)

Prerequisite: JMC 342. Consent of instructor. Majors only. Principles and techniques of videography, field reporting and video editing.

JMC 444 Cable Television Production (3)

Prerequisites: JMC 342, JMC 443. Consent of instructor. Majors only. Practical application of visual communication skills in producing television news programming.

JMC 460 Media Management (3)

Majors only. Procedures, issues and responsibilities that must be mastered by managers of newspapers and radio and television stations.

JMC 481 Public Relations Techniques (3)

Prerequisites: JMC 210, JMC 380. Majors only. Effective tools and techniques used by the professional public relations practitioner.

JMC 485: Media Ethics (3)

Prerequisite: JMC 100 Majors and minors only. Explores ethical theory and ethical decision-making tools as they relate to dilemmas in the media professions.

JMC 492 Mass Communications Internship (1-3)

Prerequisite: JMC 342 or JMC 350. Consent of advisor. Majors only. Off-campus work experience in a professional media enterprise specific to the student’s major emphasis. Repeatable maximum three credits.

JMC 495 Television Criticism (3)

Critically evaluate television's performance as an informative, persuasive, entertaining, socializing, and culture-transmitting medium.

JMC 497 Mass Communications Law (3)

Seniors or above. Current and perennial ethical and legal issues in journalism and mass communications media that affect journalists, media management and the public.