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School of Management and Marketing

Director: Nathan D. Kling, Ph.D.

Business Administration B.S.

Management Emphasis

Location: Kepner 1090

Telephone: 970.351.2088

Faculty: Sharon K. Clinebell, D.B.A.; Karen L. Fowler, Ph.D.; Keiko Krahnke, Ph.D.; Milan D. Larson, Ph.D.;Daniel James Rowley, Ph.D.; Terry Stecher, Ph.D.;David F. Thomas, Ph.D.

Monfort Executive Professors:Cynthia Evans, M.B.A. and Roger H. Maddocks, B.S.

 

The focus of the emphasis is on learning how to plan, direct, and control resources such as people, time, capital, raw materials, and equipment. This focus will require the student to examine and understand issues and problems that confront society. The student will learn how to manage, motivate, and direct employees and organizations.

The primary objective of the Management Emphasis is to prepare students for entry-level management positions in business, not-for-profit organizations and government. Such positions include management trainees, supervisors, administrators, and other entry-level positions. The emphasis also prepares students for continuing education in MBA or other relevant master's degree programs.

For degree and program requirements, see:

Business Administration B.S.

Management Emphasis

Marketing Emphasis

Location: Kepner 2090

Telephone: 970.351.2366

Faculty:R. "Vish" Vishwanathan Iyer, Ph.D.; Nathan D. Kling, Ph.D.;Denny McCorkle, D.B.A.; Janice M. Payan, Ph.D.; James Reardon, Ph.D.

Executive Professor: Michael R. Leonard, J.D.

In a highly competitive, global marketplace it is essential that organizations understand and rapidly respond to the needs of their customers. To develop and maintain sustainable competitive advantage, it is essential that organizations understand how to identify target markets and develop marketing strategies that will provide satisfaction to those markets. To do this, organizations employ individuals who can analyze markets and develop comprehensive marketing programs, which include: product, promotion, pricing and distribution strategies. A Bachelor of Science degree in Business Administration with an emphasis in Marketing equips students with the knowledge and necessary skills to succeed in careers which require that they develop and implement marketing strategies. The emphasis also equips students for graduate study in marketing and business administration.

There are a wide variety of career paths in organizations open to graduates in marketing. Marketing is a significant functional area in virtually all modern organizations. A sample of marketing career areas may include the following: product management, retail management, marketing research, distribution management, logistics management, industrial buying, direct marketing, international marketing, promotion management, professional selling, sales management and advertising management. Graduates are prepared for marketing careers in public, private, governmental and non-profit organizations.

For degree and program requirements, see:

Business Administration B.S.

Marketing Emphasis


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